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Street Fight Daily: Understanding the Decline of Search, Ad Blocking App...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Search Business Might Not Be as Water-Tight as People Think (Business Insider) Just under 90...
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Europe’s adsquare Unlocks More Data in New ‘Marketplace’ for Hyper-Contextual...
Mobile has altered the linear path to purchase, creating a new kind of customer lifecycle marked by multiple “sessions” — online, in-store, on-device — and countless opportunities for brands,...
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Street Fight Daily: Goldman Sachs’ Advertising Report, App Search Company...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Goldman Sachs: Online Advertising About to Be ‘Fundamentally Restructured’ by Apple, Google, and...
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Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber-Style Surge Pricing May Catch on with Retailers (Forbes) For some, “surge pricing” — automated...
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Street Culture: Ampush Employees Driving Company Reinvention
Mobile advertising chameleon Ampush is powering through another iteration of reinvention, according to the company’s co-founder and COO, Aniket (Nick) Shah. The company’s current motivations are...
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Reimagining the Mobile Banner: In-App Ad Innovation Spares Brands from...
For those in mobile creative still designing full-screen interstitials, you’ve got until January 10 to get a different plan together. That’s the date Google starts penalizing search results for sites...
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Why Mobile Payments Will Heat Up in 2017
Street Fight’s 2017 Predictions round-up was heavy on voice search and AI, and pretty light on mobile technologies. I expect the former two to be critical hyperlocal technologies, but their payoff...
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Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud
Instances of mobile ad fraud are growing so quickly that enterprise marketers are struggling just to identify the most costly forms. According to a new report by Forrester Consulting, mobile ad fraud...
View ArticleApple’s New Privacy Rules Are Here. Are Mobile Advertisers Ready for Them?
With Apple’s privacy changes finally live in the form of iOS 14.5 availability, a question must be asked — how ready are advertisers for these changes? Our data indicates that most aren’t ready. In...
View ArticleCidewalk Expands to Bring Mobile Marketing to Local Businesses Overseas
Merchants in the U.S. aren’t alone in their struggles to connect with local customers. Around the globe, local businesses are searching for more cost-effective ways to reach nearby consumers through...
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